How to make love last? 1. Know others aren’t actors to be cast in your imagined love story.
2. Don’t just show it on Hallmark days.
Artists shouldn’t kid themselves that most people give a fuck about them directly. At least not at first. People want what you’ve made, they don’t want you. You have to seduce them into also wanting you. And you can only do that by making more stuff that they want, and hopefully attaching yourself to it in the minds of some small percentage of its fans. This is branding.