“But it’s more interactive than a magazine. I already have Instagram for mobile snapshots, and Twitter for brief thoughts or links, and Tumblr for ephemeral daily photos. So why this photo blog? I’m excited about this part as well: I’ll be using those things to act as a focus group for this thing. Using a complicated set of algorithms collectively known as “my gut,” I’ll be assessing interest in the work I post on social media, based on retweets, reblogs, and likes. Periodically I’ll be taking the content my followers have “up-voted” via those other social platforms, and I’ll explode it in more depth here. The stories behind the scenes, the inspiration behind the aesthetic, the cultural references implicit in the creation, and special editions for the Shop tied to each post. So my followers can, in effect, vote for some of what I will post here, using their own social media accounts to let me know what they’d like to hear more of, or collect, or both.
So, welcome to my new thing. I’m excited for it. Thank you in advance for helping me keep it Always On.”